she loves to capture the beauty of unique moments through her lens – to create something that lasts forever. she prefers to stay in the background and allows everything around her to become the center of attention. that’s why the complete rebranding is clean, reduced and of elegant simplicity. the black and white color theme, a modern sans-serif typeface, large images and a lot of whitespace serve to showcase her work in the best possible way to reflect sima’s style and aesthetic.