aponcho

your customized beachwear brand from vienna. wear your aponcho after a surf session at your favorite spot, at home after a warm bath or with your friends at the campsite – aponcho brings a piece of freedom to your everyday life. to implement the brand’s personality an entire resdesign was created including a new modernized logo, business stationery, flyers, stickers, clothing labels and tags, a more user–friendly webshop and a fresh social media appearance. to create a constistent visual identity that reflects the brand’s values different colors, a friendly, rounded typeface combined with a modern clean font, eye-catching images and playful frames are used throughout all design elements. The previous logo is replaced by a parrot, which represents freedom, colorfulness, joy and happiness – the perfect symbol for aponcho.

photography: miriam joanna, sima prodinger, viola jagl