an ethical fashion brand that produces fair wear & handmade fashion items for a good cause. the brand prioritizes environmental and social sustainability in all its processes and donates 10% of its profit to aid organizations. the logo features three symbols, placed in a balanced composition, that represent topics related to humanity, animals and the environment. color shades like green, blue and earthy pink are used consistently across all brand materials. the combination of symbols, fonts, and colors will create a cohesive and memorable brand identity that will resonate with environmentally conscious consumers.