paulsen surf garage
a custom-surfboard brand in love with the sea. this new t-shirt collection is inspired by empowerment, good mood and the surfer lifestyle – according to its motto „crew love is true love“. vintage-inspired colors and a large back print makes the design special and different to prior t-shirt designs. to stay hydrated, refillable water bottles with illustrations of wake, river and wave surfing were designed. in addition, a social media advertising campaign was developed to draw the customers‘ attention to the new season.
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