helli & leo

tasty organic ice cream, surrounded by an eye-catching store. the goal of this project was to create a unique 2D shop design which serves a fun memorable experience for customers. the walls are decorated with black illustrations and the furniture, deco and printed materials are also adapted to the black and white look to create a uniform appearance. we wanted to convey feelings like freedom, playfulness and cheerfulness.

collaboration: mona on mars  x  joanna marie design